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Importance of Real Estate Digital Marketing
People have changed the way they search and the way they buy products or services, especially online. The same applies to buying and renting properties. The real estate industry is witnessing a massive change in consumer behavior. More and more people in the UAE now rely on online tools and apps to browse property. For most people, buying a house is one of the most important decisions of their life, hence it becomes important for your brand to seem reliable, trustworthy, and easy to reach. The number of potential customers that come to you depends largely on the experience that you provide.
- Grow Your Database
With real estate digital marketing, you can expand your current customer database and collect information on who your clients are and what they are looking for. Use personalized real estate ads and lead generation forms to collect data on potential clients who are in different stages of your sales funnel.
- Convert Leads
Engage with your customers and clients with online campaigns. With the help of real estate digital marketing promote properties that are ‘Coming soon’, ‘New Arrivals’, ‘Rare Finds’ or ‘Just Sold’ with Real Estate Lead Generation campaigns. Replace cold calls with hot real estate leads with hyper-personalization and online tools. Not every relationship is the same. That means every client relationship needs to be nurtured in a different way. Real Estate Lead Generation Campaigns can help you automate the little things so you can focus on the bigger things and optimize the customer experience.
- Brand Visibility
Who is your audience? New buyers and sellers? Or past ones? Around Sheikh Zayed Road? Or Jumeirah? Would you want the same message to be sent to both these audiences? Of course not! With Digital Marketing, you can target a specific segment using geo-targeting and lead magnets to get the conversation started with the right people. Your customers are not just looking for you through their desktops but also their phones. In fact, an average person spends almost 30 hours a week only on their phone. Being digital helps you give the user a unique personal experience and information right at their fingertips.
- Target the Right Audience
Who is your audience? New buyers and sellers? Or past ones? Around Sheikh Zayed Road? Or Jumeirah? Would you want the same message to be sent to both these audiences? Of course not! With Digital Marketing, you can target a specific segment using geo-targeting and lead magnets to get the conversation started with the right people. Your customers are not just looking for you through their desktops but also their phones. In fact, an average person spends almost 30 hours a week only on their phone. Being digital helps you give the user a unique personal experience and information right at their fingertips.
How promolancer can help you generate better results with Online Real Estate Advertising
- Work Together
We work with you and your team to understand your business and combine it with insights about the real estate industry. Our strategy is based on data and statistics which will help us develop a real estate digital marketing strategy that works for you and increases the number of site visits and walk-ins.
- Optimize your Performance
As a Google Analytics Agency in Dubai, we rely on data. We don’t give you random figures. It is based on data. We find out what works, by how much, and if your real estate ads are giving you a positive return on investment. Our dedicated and experienced team keep up with up-to-date trends on social media marketing and help you do it right.
- Tools for Success
As an established Digital Marketing Agency, that specializes in using various online marketing tools we know the right mix for a successful online campaign. Based on our experience and expertise, we optimize the channels that benefit you the most. More than 80% of real estate agents use social media but almost 40% of them are not comfortable doing so. This is because they are unaware of the best practices for social media. Yes, it is essential for you to be online but you must also know how.
- Budget Transparency
You should always know how much you are spending on your real estate ads. We believe in transparency with our clients and hence, we give you access to your online ad account so you know when and where you are spending. Keeping it 100% real.
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General Question
Customers today are doing their research online before they visit a property or attend an open house. This makes it important for your business to have a presence online where customers can find the information they are looking for. Digital Marketing further helps your business attract more visitors during property events using real estate ads.
One way of effectively promoting your Real Estate Business is by promoting your services and listing your properties online. By strategically placing your ads in places your customers are actively looking – this could be display ads, search ads, social media, or by having a search engine optimized website. This is also an effective omnichannel approach for your property management business.
Online marketing in Real Estate refers mainly to online ads. These ads can be social media advertisements on platforms like Facebook, Instagram, Twitter, Snapchat, Tik Tok or search and display ads on search engines like Google. One of the easiest ways to begin online real estate advertising is to partner with a Real Estate Lead Generation company that can create a digital marketing campaign including customizing your adverts to suit your target audience at the right place and time.
Just like with traditional marketing, attracting more leads = more potential clients = more revenue. Similarly, real estate advertising using digital methods increases your revenue by attracting better leads and is comparatively more affordable than traditional billboard advertisements. With Digital Marketing, you can get specific with your targeting and reach customers who have a higher purchase intent increasing your chances of closing the sale.
The majority of real estate professionals use social media advertising to sell properties. This is because platforms like Facebook and Instagram have huge potential due to their audience size and targeting options. Most of the millennials in the UAE are already homeowners however, experts say that in the next decade, around 60% of Gen Z will join the gang. Both these generations are very active on this channel making it effective for real estate advertising.
Every customer segment has a unique online behavior. By using data, analytics, and industry insights, you can target high-end clients. This involves using testimonials from other clients in the same segment, providing an exceptional online user experience, using creative lead magnets, and also having an effective online brand.
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